Transitioning from information sharing to knowledge services: unpacking the evolution of rural media within the context of media integration

TikTok, a short video-sharing platform, has captured a massive audience since its inception in 2016. This article explores the evolution of rural media in China, the burgeoning TikTok rural market, and the unique landscape of rural TikTok users. By investigating the development trajectory of TikTok...

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Bibliographic Details
Main Authors: Wang, Shujie, Li, Ning, Liu, Niwen, Habes, Mohammed
Format: Article
Language:English
Published: Springer 2023
Online Access:http://psasir.upm.edu.my/id/eprint/113362/1/113362.pdf