Fostering CSR sponsorship in China: a conceptual framework for cultivating sustainable behavior among Ant Forest app users via internet platforms
Ant Forest has emerged as a prominent pro-environment advocate, amassing a user base of 650 million individuals. However, the sustained engagement of its users is crucial for its enduring success. To ensure the continued viability of Ant Forest, it is imperative to foster and maintain users' pr...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IBIMA Publishing
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/113555/1/113555.pdf |