Blogs vs vlogs: evaluation of chinese audience resonance in slow tourism
Slow tourism has been implemented in rural areas and small towns in China for over a decade. However, the effectiveness of utilizing blogs or vlogs for promoting slow tourism destinations varies significantly. This study explored the reasons for the differences in marketing effectiveness of slow tou...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Akdeniz University Publishing House
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/114304/1/114304.pdf |