Impact of internal branding and corporate culture on employee brand support and the role of corporate identity as mediator
Corporate identity has played a vital role in the halal industry to create a strong foundation for its reputation in the long run. This paper used two modeling analyses for two different data. The first analysis aimed to predict the relationship between internal brand (antecedent) and corporate c...
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| Format: | Thesis |
| Language: | English |
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2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/114316/1/114316%20%28IR%29.pdf |