Distinguishing transcreation from translation: exploring strategies to render gender stereotypes

Academics have long debated the similarities and differences between translation and transcreation. Despite extensive discussion, few studies have examined these distinctions through the lens of the strategies adopted. In response, this study explores how strategies of translation and transcreation...

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Bibliographic Details
Main Authors: Zhu, Li, Ang, Lay Hoon, Sun, Yanna
Format: Article
Language:English
Published: SAGE Publications 2024
Subjects:
Online Access:http://psasir.upm.edu.my/id/eprint/114378/1/114378.pdf