Mediating effects of satisfaction in the relationship between motivation factors and continuous viewing intentions towards Chinese documentary programs
Chinese documentary programs are the true reflection and portrayal of the reality of Chinese culture, economy, and society. The Chinese government encouraged television stations and documentary production teams to create more excellent works. Also, the broadcasting platforms of Chinese documenta...
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| Format: | Thesis |
| Language: | English |
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2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/114432/1/114432.pdf |