The mediating effect of brand trust on the relationship between corporate social responsibility and hotel customer satisfaction
This study explores the impact mechanism of corporate social responsibility (CSR) on hotel customer satisfaction, paying part icular attention to the mediating role of brand trust in this process. Based on stakeholder theory and signaling theory, we propose that corporate social responsibility not o...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Creative Publishing House
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/114611/1/114611.pdf |