Is online shopping a trick or treat? understanding the perceptions of generation Z towards purchasing through tourism e-commerce platforms
The emergence and popularity of e-commerce have led to a significant shift in the way consumers purchase products and services, and Generation Z (Gen Z) are playing a key role in driving this trend. In Malaysia, the tourism industry has benefited from the growth of e-commerce platforms such as Agoda...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asia Business Research Corporation
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/114704/1/114704.pdf |