Are customers happy? a study of satisfaction in Sarawak’s fast-food restaurants
Fast food restaurants play a significant role in contemporary dining culture, offering convenience and quick service to customers. Understanding the factors that contribute to customer satisfaction and happiness within this sector is crucial for both businesses and researchers. Customer satisfaction...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
USIM Press
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/115055/1/115055.pdf |