Are customers happy? a study of satisfaction in Sarawak’s fast-food restaurants

Are customers happy? a study of satisfaction in Sarawak’s fast-food restaurants

Fast food restaurants play a significant role in contemporary dining culture, offering convenience and quick service to customers. Understanding the factors that contribute to customer satisfaction and happiness within this sector is crucial for both businesses and researchers. Customer satisfaction...

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Bibliographic Details
Main Authors:	Thien, Nancy Swee Yen, Latip, Malisah
Format:	Article
Language:	English
Published:	USIM Press 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/115055/1/115055.pdf

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