Tell me about your culture, to predict your tourism activity preferences and evaluations: cross-country evidence based on user-generated content
This study extracts user-generated content from Tripadvisor to understand the relation between national culture with tourists’ preferences and evaluations of activities at destinations. Travel reviews were analyzed to measure the tourists’ preferences for three types of tourism activities using mach...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/115404/1/115404.pdf |