Factors affecting customer loyalty in the telecommunications industry in the Klang Valley, Malaysia
A vital factor in the growth and performance of a company in the current highly competitive telecommunications industry is the development and enhancement of customer loyalty. Although several studies in the past have helped explain the influence of some significant variables for loyalty, not many s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/13065/1/08%20JSSH%20Vol%2023%20%28S%29%20Jan%202015_pg117-130%20%28JSSH-1230-2014%29.pdf |