Consumer decision making process in shopping for halal food in Malaysia.
This paper reports on the results obtained from quantitative and qualitative data on consumer decision making process in shopping for halal food. A total of 213 questionnaires were returned by respondents, confirming that our respondents who are concerning about the "halal" logo are also c...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/13762/1/Consumer%20decision%20making%20process%20in%20shopping%20for%20halal%20food%20in%20Malaysia.pdf |