Consumer decision making process in shopping for halal food in Malaysia.
This paper reports on the results obtained from quantitative and qualitative data on consumer decision making process in shopping for halal food. A total of 213 questionnaires were returned by respondents, confirming that our respondents who are concerning about the "halal" logo are also c...
Main Authors: | Abdul, Mohani, Ismail, Hashanah, Hashim, Haslina, Johari, Juliana |
---|---|
Format: | Article |
Language: | English English |
Published: |
2009
|
Subjects: | |
Online Access: | http://psasir.upm.edu.my/id/eprint/13762/1/Consumer%20decision%20making%20process%20in%20shopping%20for%20halal%20food%20in%20Malaysia.pdf |
Similar Items
-
The effectiveness of the JAKIM halal logo on Malaysia consumers' confidence in manufacturing food
by: Mohamed, Zainalabidin, et al.
Published: (2010) -
Acceptance of Malaysian halal certification and Malaysia as halal hub by OIC-member food manufacturers
by: Abdul Rahman, Rozailin
Published: (2014) -
Sensitiviti pelajar Islam di sebuah universiti awam mengenai halal haram urusan muamalat dan reaksi terhadap isu halal dalam media massa Malaysia
by: Mohd Zain, Nur Amalina
Published: (2015) -
Requirements for the Development of Halal Food Quality Management System in Malaysia
by: Abdul Latif, Mariam
Published: (2004) -
Building supply chain performance through halal logistics practices and organizational capabilities
by: Abd Mubin, Najaa
Published: (2021)