Consumption model of financial products among Minangkabau & Chinese in Bank Nagari, Sumatra

The purpose of the present study are first to analyze the differences in customer product preferences between Minangkabau and Chinese customers of Bank Nagari. Second, to determine factors affecting the use of Bank Nagari products among Minangkabau and Chinese customers. Third, to determine the Mina...

Täydet tiedot

Bibliografiset tiedot
Päätekijät: Heryanto, Paim, Laily, Hashim, Ahmad Hariza, Haron, Sharifah Azizah
Aineistotyyppi: Artikkeli
Kieli:English
Julkaistu: Canadian Center of Science and Education 2008
Linkit:http://psasir.upm.edu.my/id/eprint/13770/1/Consumption%20model%20of%20financial%20products%20among%20Minangkabau%20%26%20Chinese%20in%20Bank%20Nagari%2C%20Sumatra.pdf