Consumption model of financial products among Minangkabau & Chinese in Bank Nagari, Sumatra
The purpose of the present study are first to analyze the differences in customer product preferences between Minangkabau and Chinese customers of Bank Nagari. Second, to determine factors affecting the use of Bank Nagari products among Minangkabau and Chinese customers. Third, to determine the Mina...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2008
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/13770/1/Consumption%20model%20of%20financial%20products%20among%20Minangkabau%20%26%20Chinese%20in%20Bank%20Nagari%2C%20Sumatra.pdf |