Determining relationship marketing instruments
The focus of businesses has shifted from acquiring new customers to placing greater emphasis on retaining customers through relationship marketing. However, currently, there is limited knowledge on Relationship Marketing Instruments (RMIs) that are appropriate in managing customer relationships. Thi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IUP Publications
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/13975/1/Determining%20relationship%20marketing%20instruments.pdf |