Relationship of personality factors and purchase intention of counterfeit products among college students
This study aims to determine the influence of personality factors which inclusive of price consciousness, fashion consciousness and value consciousness towards purchase intention of counterfeit products among college students. A total of 178 respondents have been selected through two levels of sampl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Malaysian Consumer and Family Economics Association
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/14015/1/Relationship%20of%20personality%20factors%20and%20purchase%20intention%20of%20counterfeit%20products%20among%20college%20students.pdf |