Relationship of personality factors and purchase intention of counterfeit products among college students
This study aims to determine the influence of personality factors which inclusive of price consciousness, fashion consciousness and value consciousness towards purchase intention of counterfeit products among college students. A total of 178 respondents have been selected through two levels of sampl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Malaysian Consumer and Family Economics Association
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/14015/1/Relationship%20of%20personality%20factors%20and%20purchase%20intention%20of%20counterfeit%20products%20among%20college%20students.pdf |
| _version_ | 1825945347282698240 |
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| author | Leong, Mei Kei Osman, Syuhaily Abu Bakar, Nur Syaheera |
| author_facet | Leong, Mei Kei Osman, Syuhaily Abu Bakar, Nur Syaheera |
| author_sort | Leong, Mei Kei |
| collection | UPM |
| description | This study aims to determine the influence of personality factors which inclusive of price consciousness, fashion consciousness and value consciousness towards purchase intention of counterfeit products among college students. A total of 178 respondents have been selected through two levels of sampling, which are simple random sampling and systematic random sampling. Pearson correlation analysis showed that there were significant relationships between price consciousness towards purchase intention of counterfeits products (r=0.394, p=0.000) and fashion consciousness towards purchase intention of counterfeits products (r=0.475, p= 0.000). The result of multiple Regression showed that fashion consciousness is the main influence on purchase intention (β= 0.386, p<0.001). Based on the result, it gives the implication of knowledge to the consumers to further understand consumers' behaviour. Besides that, it also enables the producer of the original products to propose suitable designs and pricing structure to attract price consciousness and fashion consciousness consumers in purchasing original goods. |
| first_indexed | 2024-03-06T07:30:04Z |
| format | Article |
| id | upm.eprints-14015 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T07:30:04Z |
| publishDate | 2017 |
| publisher | Malaysian Consumer and Family Economics Association |
| record_format | dspace |
| spelling | upm.eprints-140152018-09-04T07:57:28Z http://psasir.upm.edu.my/id/eprint/14015/ Relationship of personality factors and purchase intention of counterfeit products among college students Leong, Mei Kei Osman, Syuhaily Abu Bakar, Nur Syaheera This study aims to determine the influence of personality factors which inclusive of price consciousness, fashion consciousness and value consciousness towards purchase intention of counterfeit products among college students. A total of 178 respondents have been selected through two levels of sampling, which are simple random sampling and systematic random sampling. Pearson correlation analysis showed that there were significant relationships between price consciousness towards purchase intention of counterfeits products (r=0.394, p=0.000) and fashion consciousness towards purchase intention of counterfeits products (r=0.475, p= 0.000). The result of multiple Regression showed that fashion consciousness is the main influence on purchase intention (β= 0.386, p<0.001). Based on the result, it gives the implication of knowledge to the consumers to further understand consumers' behaviour. Besides that, it also enables the producer of the original products to propose suitable designs and pricing structure to attract price consciousness and fashion consciousness consumers in purchasing original goods. Malaysian Consumer and Family Economics Association 2017 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/14015/1/Relationship%20of%20personality%20factors%20and%20purchase%20intention%20of%20counterfeit%20products%20among%20college%20students.pdf Leong, Mei Kei and Osman, Syuhaily and Abu Bakar, Nur Syaheera (2017) Relationship of personality factors and purchase intention of counterfeit products among college students. Malaysian Journal of Consumer and Family Economics, 20 (spec.2). pp. 106-122. ISSN 1511-2802 http://www.majcafe.com/2018/07/30/vol-20-2017-edition-2/ |
| spellingShingle | Leong, Mei Kei Osman, Syuhaily Abu Bakar, Nur Syaheera Relationship of personality factors and purchase intention of counterfeit products among college students |
| title | Relationship of personality factors and purchase intention of counterfeit products among college students |
| title_full | Relationship of personality factors and purchase intention of counterfeit products among college students |
| title_fullStr | Relationship of personality factors and purchase intention of counterfeit products among college students |
| title_full_unstemmed | Relationship of personality factors and purchase intention of counterfeit products among college students |
| title_short | Relationship of personality factors and purchase intention of counterfeit products among college students |
| title_sort | relationship of personality factors and purchase intention of counterfeit products among college students |
| url | http://psasir.upm.edu.my/id/eprint/14015/1/Relationship%20of%20personality%20factors%20and%20purchase%20intention%20of%20counterfeit%20products%20among%20college%20students.pdf |
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