Effect of consumers' characteristics on attitude towards online shopping
Thanks to the internet, the way of business operations and the way of interaction between producers and consumers have been significantly changed. As a business medium, the Internet enables firms to create environments with online interactions allowing consumers to obtain and assess information, eva...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Malaysian Consumer and Family Economics Association
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/14066/1/Effect%20of%20consumers%27%20characteristics%20on%20attitude%20towards%20online%20shopping.pdf |