Essential quality attributes in fresh produce purchase by Malaysian consumers
Product attribute is one of the most important criteria in consumers’ purchase decision making. This study examines consumers’ perceptions on the essential quality attributes of fresh produce. For this purpose, 1,562 usable responses were analysed. Findings show that quality product attributes such...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Federal Agricultural Marketing Authority (FAMA)
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/14555/1/Essential%20quality%20attributes%20in%20fresh%20produce%20purchase%20by%20Malaysian%20consumers.pdf |