Factors affecting students' attitude toward online shopping
To ensure the success of online business, it is important for the retailers to understand their targeted customers. The aim of this study examines the significance of attitude toward online shopping. The objectives of the study are two fold. The first section seeks to determine relationship between...
| Principais autores: | , , , , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
Academic Journals
2009
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| Acesso em linha: | http://psasir.upm.edu.my/id/eprint/14695/1/14695.pdf |