Food consumption trend : transforming issues into opportunities.
Economic development has driven the Malaysian food consumption trend to move from basic staple to non-traditional staples – wheat-based, meat, fruit and vegetable items. More affluent Malaysians are also prompted to dine away from home. This paper attempts to acknowledge and grasp the changes in the...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Federal Agricultural Marketing Authority
2010
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| _version_ | 1796968716747931648 |
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| author | Shamsudin, Mad Nasir Selamat, Jinap Radam, Alias Ramin, Abdul Ghariff Tey, Yeong Sheng Abdul Hadi, Ahmad Hanis Izani |
| author_facet | Shamsudin, Mad Nasir Selamat, Jinap Radam, Alias Ramin, Abdul Ghariff Tey, Yeong Sheng Abdul Hadi, Ahmad Hanis Izani |
| author_sort | Shamsudin, Mad Nasir |
| collection | UPM |
| description | Economic development has driven the Malaysian food consumption trend to move from basic staple to non-traditional staples – wheat-based, meat, fruit and vegetable items. More affluent Malaysians are also prompted to dine away from home. This paper attempts to acknowledge and grasp the changes in the Malaysian food consumption trend with deliberation for turning relevant issues into opportunities. Income, own price, relative prices, and demographic factors are the driving forces behind the changes in the Malaysian food consumption trend. Of the widening role of income growth, food demand has shifted toward high quality-differentiated characteristics – freshness, safety, texture, and appearance, and consumers are willing to pay for these quality characteristics. The essence of transforming these issues into opportunities is by responding to consumer expectations. An aligned market-led supply chain is proclaimed to offer differentiated and complex food products, which explicitly specifies the value creating activities via information sharing. The Malaysian agri-food supply chain players must also adopt value creation and delivery approach to produce food products that have sufficient value for customers who are willing to pay. |
| first_indexed | 2024-03-06T07:32:26Z |
| format | Article |
| id | upm.eprints-14794 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T07:32:26Z |
| publishDate | 2010 |
| publisher | Federal Agricultural Marketing Authority |
| record_format | dspace |
| spelling | upm.eprints-147942014-05-08T08:15:29Z http://psasir.upm.edu.my/id/eprint/14794/ Food consumption trend : transforming issues into opportunities. Shamsudin, Mad Nasir Selamat, Jinap Radam, Alias Ramin, Abdul Ghariff Tey, Yeong Sheng Abdul Hadi, Ahmad Hanis Izani Economic development has driven the Malaysian food consumption trend to move from basic staple to non-traditional staples – wheat-based, meat, fruit and vegetable items. More affluent Malaysians are also prompted to dine away from home. This paper attempts to acknowledge and grasp the changes in the Malaysian food consumption trend with deliberation for turning relevant issues into opportunities. Income, own price, relative prices, and demographic factors are the driving forces behind the changes in the Malaysian food consumption trend. Of the widening role of income growth, food demand has shifted toward high quality-differentiated characteristics – freshness, safety, texture, and appearance, and consumers are willing to pay for these quality characteristics. The essence of transforming these issues into opportunities is by responding to consumer expectations. An aligned market-led supply chain is proclaimed to offer differentiated and complex food products, which explicitly specifies the value creating activities via information sharing. The Malaysian agri-food supply chain players must also adopt value creation and delivery approach to produce food products that have sufficient value for customers who are willing to pay. Federal Agricultural Marketing Authority 2010-10 Article PeerReviewed Shamsudin, Mad Nasir and Selamat, Jinap and Radam, Alias and Ramin, Abdul Ghariff and Tey, Yeong Sheng and Abdul Hadi, Ahmad Hanis Izani (2010) Food consumption trend : transforming issues into opportunities. Journal of Agribusiness Marketing, Special Edition. pp. 69-76. ISSN 1985-3890 http://www.fama.gov.my/journal-of-agribusiness-marketing English |
| spellingShingle | Shamsudin, Mad Nasir Selamat, Jinap Radam, Alias Ramin, Abdul Ghariff Tey, Yeong Sheng Abdul Hadi, Ahmad Hanis Izani Food consumption trend : transforming issues into opportunities. |
| title | Food consumption trend : transforming issues into opportunities. |
| title_full | Food consumption trend : transforming issues into opportunities. |
| title_fullStr | Food consumption trend : transforming issues into opportunities. |
| title_full_unstemmed | Food consumption trend : transforming issues into opportunities. |
| title_short | Food consumption trend : transforming issues into opportunities. |
| title_sort | food consumption trend transforming issues into opportunities |
| work_keys_str_mv | AT shamsudinmadnasir foodconsumptiontrendtransformingissuesintoopportunities AT selamatjinap foodconsumptiontrendtransformingissuesintoopportunities AT radamalias foodconsumptiontrendtransformingissuesintoopportunities AT raminabdulghariff foodconsumptiontrendtransformingissuesintoopportunities AT teyyeongsheng foodconsumptiontrendtransformingissuesintoopportunities AT abdulhadiahmadhanisizani foodconsumptiontrendtransformingissuesintoopportunities |