Facebook usage pattern among rural youths of 1Malaysia Wireless Village

The aim of this study is to discover the pattern of Facebook usage among the rural youths of 1Malaysia Wireless Village in Malaysia. Technology Acceptance Model and the Theory of Social Categorization were used to further explain their Facebook usage and the benefits of Facebook functionality in att...

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Bibliographic Details
Main Authors: Sahharon, Hamizah, Bolong, Jusang, Omar, Siti Zobidah, Mohamed Shaffril, Hayrol Azril
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2018
Online Access:http://psasir.upm.edu.my/id/eprint/14828/1/14828.pdf