Local and foreign tourists' image of highland tourism destinations in Peninsular Malaysia
This study was conducted with the purpose of identifying and comparing the images of highland destinations in Malaysia, held by both local and foreign tourists. Data from 897 respondents, comprising of both local and foreign tourists who had visited the three highlands (Cameron Highlands, Fraser’s H...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/15480/1/08%20Page%2033%20to%2045.pdf |