Marketing certified wood products to Malaysian consumers: exploring issues for the local wood-based industry.
The Malaysian domestic market has yet to be an outlet for certified wood products. Some issues are identified and discussed with the objective of stimulating interest and discussion in marketing of certified wood products to the Malaysian consumers. These are promoting and developing ecologically co...
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| Format: | Article |
| Language: | English English |
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Faculty of Forestry, Universiti Putra Malaysia
2008
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| Online Access: | http://psasir.upm.edu.my/id/eprint/15551/1/Marketing%20certified%20wood%20products%20to%20Malaysian%20consumers.pdf |