Online mobile content innovations and industry structure: implications for firms' strategies
Research literature indicates that successful market penetration and development using new technologies require technology entrepreneurs and managers to implement strategies that take advantage and overcome problems associated with important business environmental and product-specific factors. Using...
| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
Faculty of Economics and Management, Universiti Putra Malaysia
2010
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| Acesso em linha: | http://psasir.upm.edu.my/id/eprint/15936/1/15936.pdf |