Online mobile content innovations and industry structure: implications for firms' strategies

Research literature indicates that successful market penetration and development using new technologies require technology entrepreneurs and managers to implement strategies that take advantage and overcome problems associated with important business environmental and product-specific factors. Using...

Full description

Bibliographic Details
Main Authors: Said, Mohd Fuaad, Adham, Khairul Akmaliah
Format: Article
Language:English
Published: Faculty of Economics and Management, Universiti Putra Malaysia 2010
Online Access:http://psasir.upm.edu.my/id/eprint/15936/1/15936.pdf