Online mobile content innovations and industry structure: implications for firms' strategies

Research literature indicates that successful market penetration and development using new technologies require technology entrepreneurs and managers to implement strategies that take advantage and overcome problems associated with important business environmental and product-specific factors. Using...

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Detalhes bibliográficos
Principais autores: Said, Mohd Fuaad, Adham, Khairul Akmaliah
Formato: Artigo
Idioma:English
Publicado em: Faculty of Economics and Management, Universiti Putra Malaysia 2010
Acesso em linha:http://psasir.upm.edu.my/id/eprint/15936/1/15936.pdf