The impact of service personal values on continuance intention towards on-demand ridesharing services
Competition in the on-demand ridesharing service industry is becoming increasingly intense, and sustainability of this innovative business model is uncertain. Studying service personal values may provide insight for service providers to implement appropriate customer retention strategies. Therefore,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Management, Universiti Putra Malaysia
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/16075/1/8%29%20The%20Impact%20of%20Service%20Personal%20Values%20on%20Continuance%20Intention.pdf |