Servicescape failure and recovery strategy in the Food Service Industry: The effect on customer repatronization.
This study addresses the servicescape failures in food service industry related to the poor management of physical environments and the associated recovery strategies used to retain dissatisfied customers. Despite the acknowledged importance of servicescapes, there is a dearth of exploratory investi...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Taylor & Francis
2010
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/16683/1/Servicescape%20failure%20and%20recovery%20strategy%20in%20the%20Food%20Service%20Industry.pdf |