The influence of cultural similarity and individual factors on visitation
This paper examined how Chinese, German and American individuals’ perceptions of cultural similarity/difference influence intentions to travel to New Zealand, a novel long-haul destination. The relationship was examined along with a set of potentially influential individual difference variables, inc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Tourism Educators Association of Malaysia
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/17211/1/The%20influence%20of%20cultural%20similarity%20and%20individual%20factors%20on%20visitation.pdf |