The influence of perception of in-store colour on consumers' in-store behaviour
The primary objective of this study is to examine the influence of perception of in-store colour on consumers' in-store behaviour. Using a mall intercept technique, which used a self-administered questionnaire, a survey of shoppers in clothing and apparel stores at selected shopping centre'...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Malaysian Consumer and Family Economics Association
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/17217/1/The%20influence%20of%20perception%20of%20in-store%20colour%20on%20consumers%27%20in-store%20behaviour.pdf |