Towards the professionalisation of public relations in Malaysia: perception management & strategy development.
The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties in...
| Autores principales: | , |
|---|---|
| Formato: | Artículo |
| Lenguaje: | English English |
| Publicado: |
Elsevier Inc.
2008
|
| Materias: | |
| Acceso en línea: | http://psasir.upm.edu.my/id/eprint/17448/1/Towards%20the%20professionalisation%20of%20public%20relations%20in%20Malaysia.pdf |