Towards the professionalisation of public relations in Malaysia: perception management & strategy development.
The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties in...
| Główni autorzy: | , |
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| Format: | Artykuł |
| Język: | English English |
| Wydane: |
Elsevier Inc.
2008
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| Hasła przedmiotowe: | |
| Dostęp online: | http://psasir.upm.edu.my/id/eprint/17448/1/Towards%20the%20professionalisation%20of%20public%20relations%20in%20Malaysia.pdf |
| Streszczenie: | The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties involved are united and committed to developing standardised, universal forms of public relations practise. |
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