Willingness to pay a price premium for certified wood products among consumers in Malaysia
Consumers are assumed to be willing to pay price premiums for certified wood products. In this study, Malaysian consumers’ willingness to pay a price premium for certified wood products and factors influencing their willingness to pay were investigated. The study made use of the data obtained from...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia Press
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/17646/1/Willingness%20to%20pay%20a%20price%20premium%20for%20certified%20wood%20products%20among%20consumers%20in%20Malaysia.pdf |