Wooden furniture purchase attributes: a Malaysian consumers' perspective

Consumers evaluate a product based on various attributes when making a purchase decision. In this paper, the types of attributes important of Malaysian consumers when purchasing wooden living room furniture were investigated. Data were gathered from questionnaire survey of 115 mall-intercepted adult...

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Bibliographic Details
Main Authors: Mohamed , Shukri, Tan, Poh Yi
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2008
Online Access:http://psasir.upm.edu.my/id/eprint/17656/1/Wooden%20furniture%20purchase%20attributes.pdf