Wooden furniture purchase attributes: a Malaysian consumers' perspective
Consumers evaluate a product based on various attributes when making a purchase decision. In this paper, the types of attributes important of Malaysian consumers when purchasing wooden living room furniture were investigated. Data were gathered from questionnaire survey of 115 mall-intercepted adult...
| Main Authors: | , |
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| 格式: | 文件 |
| 语言: | English |
| 出版: |
Universiti Putra Malaysia Press
2008
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| 在线阅读: | http://psasir.upm.edu.my/id/eprint/17656/1/Wooden%20furniture%20purchase%20attributes.pdf |