Wooden furniture purchase attributes: a Malaysian consumers' perspective
Consumers evaluate a product based on various attributes when making a purchase decision. In this paper, the types of attributes important of Malaysian consumers when purchasing wooden living room furniture were investigated. Data were gathered from questionnaire survey of 115 mall-intercepted adult...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2008
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| Online Access: | http://psasir.upm.edu.my/id/eprint/17656/1/Wooden%20furniture%20purchase%20attributes.pdf |
| Summary: | Consumers evaluate a product based on various attributes when making a purchase decision. In this paper, the types of attributes important of Malaysian consumers when purchasing wooden living room furniture were investigated. Data were gathered from questionnaire survey of 115 mall-intercepted adult respondents on the perceived importance of five products and two store-related attributes. It was found that (in rank order) quality, design, and price of the wooden furniture were important product-related purchase attributes for Malaysian consumers. These consumers are expected to limit their purchase to neighbourhood outlets as the location of retail outlets is perceived as an important store-related attribute. Demographic characteristics of the respondents have an influence on the perceived importance of the attributes. |
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