The influence of product characteristics on online purchase intention among white collar workers
The study examined the influence of product characteristic on online purchase intention among white-collar workers in Petaling Jaya. A simple random sampling method was used to select the private companies in Petaling Jaya and the respondents (i.e., the staffs in the particular companies) were then...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Institut Sosial Malaysia
2011
|