A research modeling to understand online shopping intention
This study aims to shed light on the antecedents relating to the extent of both the attitude toward online shopping and the purchase intention. This work is done from an integrated research framework based on the Attitude Model and the Theory of Planned Behavior (TPB). A total of 370 randomly select...
| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
American-Eurasian Network for Scientific Information
2011
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| Acesso em linha: | http://psasir.upm.edu.my/id/eprint/22629/1/A%20research%20modeling%20to%20understand%20online%20shopping%20intention.pdf |