The emergence of gender differences in consumer socialization among college students
This study examines the gender differences in consumer socialization among college students. The sample comprised 2,430 students in six public and five private universities across Malaysia, which were randomly selected for the study. A self-administered questionnaire was used as the data collection...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Marsland Press
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/22630/1/The%20emergence%20of%20gender%20differences%20in%20consumer%20socialization%20among%20college%20students.pdf |