The emergence of gender differences in consumer socialization among college students

This study examines the gender differences in consumer socialization among college students. The sample comprised 2,430 students in six public and five private universities across Malaysia, which were randomly selected for the study. A self-administered questionnaire was used as the data collection...

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Main Authors: Falahati, Leila, Paim, Laily
Format: Article
Language:English
Published: Marsland Press 2011
Online Access:http://psasir.upm.edu.my/id/eprint/22630/1/The%20emergence%20of%20gender%20differences%20in%20consumer%20socialization%20among%20college%20students.pdf
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author Falahati, Leila
Paim, Laily
author_facet Falahati, Leila
Paim, Laily
author_sort Falahati, Leila
collection UPM
description This study examines the gender differences in consumer socialization among college students. The sample comprised 2,430 students in six public and five private universities across Malaysia, which were randomly selected for the study. A self-administered questionnaire was used as the data collection method. The results revealed gender differences in consumer socialization, in which male students’ perceived earlier socialization regarding financial matters. In addition, the results indicated that females are socialized earlier in receiving allowances and owning bank accounts while males are socialized earlier in financial activity and financial assets.
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spelling upm.eprints-226302018-07-20T08:51:45Z http://psasir.upm.edu.my/id/eprint/22630/ The emergence of gender differences in consumer socialization among college students Falahati, Leila Paim, Laily This study examines the gender differences in consumer socialization among college students. The sample comprised 2,430 students in six public and five private universities across Malaysia, which were randomly selected for the study. A self-administered questionnaire was used as the data collection method. The results revealed gender differences in consumer socialization, in which male students’ perceived earlier socialization regarding financial matters. In addition, the results indicated that females are socialized earlier in receiving allowances and owning bank accounts while males are socialized earlier in financial activity and financial assets. Marsland Press 2011 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/22630/1/The%20emergence%20of%20gender%20differences%20in%20consumer%20socialization%20among%20college%20students.pdf Falahati, Leila and Paim, Laily (2011) The emergence of gender differences in consumer socialization among college students. Life Science Journal, 8 (3). pp. 187-191. ISSN 1097-8135; ESSN: 2372-613X http://www.lifesciencesite.com/lsj/life0803/ 10.7537/marslsj080311.35
spellingShingle Falahati, Leila
Paim, Laily
The emergence of gender differences in consumer socialization among college students
title The emergence of gender differences in consumer socialization among college students
title_full The emergence of gender differences in consumer socialization among college students
title_fullStr The emergence of gender differences in consumer socialization among college students
title_full_unstemmed The emergence of gender differences in consumer socialization among college students
title_short The emergence of gender differences in consumer socialization among college students
title_sort emergence of gender differences in consumer socialization among college students
url http://psasir.upm.edu.my/id/eprint/22630/1/The%20emergence%20of%20gender%20differences%20in%20consumer%20socialization%20among%20college%20students.pdf
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