Simulation of sales promotions towards buying behavior among university students
The purpose of this study was to examine the influence of sales promotion on buying behavior among university students. Specifically, University Putra Malaysia (UPM) was chosen as study location. A total of 150 respondents were recruited using systematic random sampling technique. The data were coll...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/22636/1/Simulation%20of%20Sales%20Promotions%20towards%20Buying%20Behavior.pdf |