The use of lexical strategies in the discourse of Malaysian advertisements
Today, advertising is the most popular money making industry and companies would actively participate to ensure that their products or services get sold. Due to the competition in advertisements among companies, it is important that they produce effective advertisements. One of the common strategy u...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Persatuan Linguistik Malaysia
2019
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/22704/1/The%20use%20of%20lexical%20strategies%20in%20the%20discourse%20of%20Malaysian%20advertisements.pdf |