The effects of trust on online Malaysian students buying behavior
The objective of this study is to explore three dimensions of trust that affect consumers’ attitude towards online shopping and online shopping intention in Malaysia. Data was collected from students’ samples in Malaysia. SEM (Structural Equation Model) was used to test the hypotheses and confirmed...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
American-Eurasian Network for Scientific Information
2011
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/22745/1/The%20effects%20of%20trust%20on%20online%20Malaysian%20students%20buying%20behavior.pdf |