The effects of trust on online Malaysian students buying behavior
The objective of this study is to explore three dimensions of trust that affect consumers’ attitude towards online shopping and online shopping intention in Malaysia. Data was collected from students’ samples in Malaysia. SEM (Structural Equation Model) was used to test the hypotheses and confirmed...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
American-Eurasian Network for Scientific Information
2011
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/22745/1/The%20effects%20of%20trust%20on%20online%20Malaysian%20students%20buying%20behavior.pdf |
| _version_ | 1796970222617362432 |
|---|---|
| author | Zendehdel, Marzieh Paim, Laily Bojei, Jamil Osman, Syuhaily |
| author_facet | Zendehdel, Marzieh Paim, Laily Bojei, Jamil Osman, Syuhaily |
| author_sort | Zendehdel, Marzieh |
| collection | UPM |
| description | The objective of this study is to explore three dimensions of trust that affect consumers’ attitude towards online shopping and online shopping intention in Malaysia. Data was collected from students’ samples in Malaysia. SEM (Structural Equation Model) was used to test the hypotheses and confirmed the fit of the model. The researcher found that there are only two factors for explaining attitude towards online shopping, which are integrity and ability; and there is no significant in consumers’ attitude towards online shopping based on benevolence; however, there is a relationship between attitude toward online shopping and online shopping intention. |
| first_indexed | 2024-03-06T07:54:51Z |
| format | Article |
| id | upm.eprints-22745 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T07:54:51Z |
| publishDate | 2011 |
| publisher | American-Eurasian Network for Scientific Information |
| record_format | dspace |
| spelling | upm.eprints-227452018-09-21T00:52:54Z http://psasir.upm.edu.my/id/eprint/22745/ The effects of trust on online Malaysian students buying behavior Zendehdel, Marzieh Paim, Laily Bojei, Jamil Osman, Syuhaily The objective of this study is to explore three dimensions of trust that affect consumers’ attitude towards online shopping and online shopping intention in Malaysia. Data was collected from students’ samples in Malaysia. SEM (Structural Equation Model) was used to test the hypotheses and confirmed the fit of the model. The researcher found that there are only two factors for explaining attitude towards online shopping, which are integrity and ability; and there is no significant in consumers’ attitude towards online shopping based on benevolence; however, there is a relationship between attitude toward online shopping and online shopping intention. American-Eurasian Network for Scientific Information 2011 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/22745/1/The%20effects%20of%20trust%20on%20online%20Malaysian%20students%20buying%20behavior.pdf Zendehdel, Marzieh and Paim, Laily and Bojei, Jamil and Osman, Syuhaily (2011) The effects of trust on online Malaysian students buying behavior. Australian Journal of Basic and Applied Sciences, 5 (12). pp. 1125-1132. ISSN 1991-8178 http://ajbasweb.com/old/ajbas_December_2011.html |
| spellingShingle | Zendehdel, Marzieh Paim, Laily Bojei, Jamil Osman, Syuhaily The effects of trust on online Malaysian students buying behavior |
| title | The effects of trust on online Malaysian students buying behavior |
| title_full | The effects of trust on online Malaysian students buying behavior |
| title_fullStr | The effects of trust on online Malaysian students buying behavior |
| title_full_unstemmed | The effects of trust on online Malaysian students buying behavior |
| title_short | The effects of trust on online Malaysian students buying behavior |
| title_sort | effects of trust on online malaysian students buying behavior |
| url | http://psasir.upm.edu.my/id/eprint/22745/1/The%20effects%20of%20trust%20on%20online%20Malaysian%20students%20buying%20behavior.pdf |
| work_keys_str_mv | AT zendehdelmarzieh theeffectsoftrustononlinemalaysianstudentsbuyingbehavior AT paimlaily theeffectsoftrustononlinemalaysianstudentsbuyingbehavior AT bojeijamil theeffectsoftrustononlinemalaysianstudentsbuyingbehavior AT osmansyuhaily theeffectsoftrustononlinemalaysianstudentsbuyingbehavior AT zendehdelmarzieh effectsoftrustononlinemalaysianstudentsbuyingbehavior AT paimlaily effectsoftrustononlinemalaysianstudentsbuyingbehavior AT bojeijamil effectsoftrustononlinemalaysianstudentsbuyingbehavior AT osmansyuhaily effectsoftrustononlinemalaysianstudentsbuyingbehavior |