Measuring hedonic appeals and individual hedonic orientations in female consumption of status products
Marketers today acknowledege that the female consumer segment has emerged and is shaping the future markets. They are seeking status by way of consumption of status appealing products and seeking hedonism from consumption. This study explores female hedonic orientations in their effort of seeking st...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Excellence and Faculty of Business Management, Universiti Teknologi MARA (UiTM)
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/22796/1/Measuring%20hedonic%20appeals%20and%20individual%20hedonic%20orientations%20in%20female%20consumption%20of%20status%20products.pdf |