Relationships between atitude dimensions and the intention to purchase green food products among Malaysian consumers
The determinant of attitude dimensions is very important in understanding the attitude role as predictor to the intention to purchase green food products. However, as one of the main predictors to the intention behavioural as suggested in the Theory of Reasoned Action (TORA) model, the measurement o...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Federal Agricultural Marketing Authority
2011
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/22815/1/Relationships%20between%20atitude%20dimensions%20and%20the%20intention%20to%20purchase%20green%20food%20products%20among%20Malaysian%20consumers.pdf |