Impact of interdependence between supply chain partners on strategic alliance outcomes: role of relational capital as a mediating construct
Purpose: The aims of this paper are: to argue the role of Kelley's personal relationship theory (PRT) in explaining the maintenance and success of alliance outcomes; to argue the inclusion of communication between supply chain partners as a major component of relationship capital in addition to...
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| Format: | Article |
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Emerald Group Publishing
2011
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