Customers’ perceptions of the importance of characteristic in service organisations
This research focuses on the importance of characteristic in service organizations in Malaysia. The customers perceptions towards the bank, Telekom and the Univeristy are presented in the form of data gathered through questionnaire. The SERVQUAL instrument was developed with seven requirement dimens...
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| Format: | Article |
| Language: | English |
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2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/22828/1/Customers.pdf |