Market value coverage (4A) in terms of fast food adoption
This study explored the elements of market value coverage (MVC) (awareness, acceptability, accessibility and affordability) as applied to adoption diffusion of innovations. Reviewed of these factors as consumer-focused marketing concept were other important aspects of this study. Statistical tools i...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academic Journals
2012
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/22851/1/22851.pdf |