Willingness to whistle blow among Muslim consumers
The paper reports on a qualitative study using three focus groups drawn from Muslim consumers both local and foreign. Respondents were given vignettes depicting unethical halal claims scenarios to which respondents were required to respond. Two Malaysian consumer groups responded by declaring that t...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
David Publishing Company
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/22866/1/Willingness%20to%20whistle%20blow%20among%20Muslim%20consumers.pdf |