Determinants of fresh fish purchasing behavior among Malaysian consumers.
The study investigates demographic and attitudinal characteristics that can affect the purchase decisions of marine fish among Malaysian consumers. A survey was conducted on Kuala Lumpur households using structured questionnaires. Seven hundred respondents were randomly interviewed with regard to th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Maxwell Scientific Organization
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/23404/1/Determinants%20of%20fresh%20fish%20purchasing%20behavior%20among%20Malaysian%20consumers.pdf |